Sunday, September 25, 2016

In 2012 Target's marketing team was able to find out that a teen was pregnant before her own father even knew.  Their marketing team developed a technique that allowed them to use their consumer's purchasing history to predict which one of their consumers were pregnant based strictly off of their purchasing patterns.  This technique has been extremely advantageous for Target, because they are able to get the attention of these consumers before their competitors can.  Some people think that this type of marketing is an invasion of privacy.  What do you think?

Here is a link to the full article about Target's marketing practice: http://www.forbes.com/sites/kashmirhill/2012/02/16/how-target-figured-out-a-teen-girl-was-pregnant-before-her-father-did/#46a2fd6034c6

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