In my recent posts I have discussed types of technological breakthroughs that machine learning has taken a part in, but it is important to understand that machine learning can be used in any facet of life, including business marketing -- and in this post, that is exactly what I will be discussing.

Machine Learning helps marketers to compile large amounts of data, interpret the data, and turn the data into useful information that helps companies reach their target markets.  In an article on optimove.com the writers says, "Without machine learning, it is simply too difficult to compile and process the huge amounts of data coming from multiple sources required to predict what marketing offers and incentives will be most effective for each individual customer.  However, when all of this data is made available to computers programmed to perform data mining and machine learning, very accurate next best action predictions can be made" (Optimove).

Ever wondered how a Facebook advertisement knows exactly what you were shopping for 20 seconds after you've completed your late night shopping spree?  Well now you know the answer to that question, machine learning.

For a more in-depth look into how machine learning has changed the marketing world, take a look at http://www.optimove.com/learning-center/machine-learning